MARKET AND COMPETITIVE RESEARCH SERVICES

Evans & Evans provides a variety of specialized and customized market, product and competitive research programs and initiatives.

We conduct all studies in a very thorough and complete manner by initially working through our clients’ requirements and establishing a detailed project and work plan.

Our market and competitive services focus on conducting research, collecting and analyzing data, monitoring economic trends and often developing complex forecasts. We also typically research issues such as indirect costs, inflation and interest rates.

We strive to understand all of a company’s business and economic relationships so as to properly create research that advises our clients with up-to-date and relevant data. Evans & Evans uses models and techniques to create reasonable predictions and projections to material questions. Evans & Evans also devises methods and procedures for obtaining the data our clients need. For example, sampling techniques may be used to conduct a survey, and various mathematical modeling techniques may be used to develop forecasts. Preparing reports, including tables and charts, on research results is an important part of our job. Presenting economic and statistical concepts in a clear and meaningful way is particularly important for our clients whose research is often directed toward investors and lenders.

As marketing research analysts, our clients look to us because they are often concerned with the potential sales of a product or service. Clients expect us to gather data on competitors and analyze prices, sales, and methods of marketing and distribution. We do just that – simple and straight forward. We often design telephone, personal, or mail interview surveys to assess consumer preferences. We are trained interviewers who ensure that our market research answers the real questions and objectives of a project.

After compiling the data, we evaluate it and make recommendations to our clients based upon specific findings. We provide clients with information needed to make decisions on the promotion, distribution, design, and pricing of products or services. The information may also be used to determine the advisability of adding new lines of merchandise, opening new branches, or otherwise diversifying the company's operations. We can also conduct opinion research to determine public attitudes on various issues, which may help political or business leaders and others assess public support for their electoral prospects or advertising policies.

We design our surveys in many different formats, depending upon the scope of research and method of collection. Evans & Evans has the practical hands-on expertise to help assist your firm to plan, design, implement and complete professional market and competitive research documents and studies.